Trail Mix wasn’t the flagship of the 48North portfolio. It was the scrappy little sister. Low-key, a bit irreverent, and absolutely here for a good time.

While the broader range was built to appeal to different sensibilities, Trail Mix gave us space to keep things relaxed and unfiltered. Uncomplicated. Laid-back. A little bit mischievous. It didn’t need to shout. It just needed to feel right.

We leaned into a kind of timeless, hazy nostalgia. The vibe that feels familiar without belonging to any one decade. Something that taps into simple pleasures and shared memories, and makes you smile without trying too hard.