With 48North, the goal wasn’t reinvention. It was evolution. As the product assortment expanded, the brand needed to grow with it. We introduced a light-touch refresh that made the system more flexible and mature, while gently dialing up the sophisticated stoner energy that had always been part of its DNA.

Working in cannabis means navigating tight creative guardrails. There’s often more you can’t say than what you can. That constraint pushed us to be sharper and more intentional, finding impact in the details and the places where expression was possible.

The result is a brand that feels more expansive, more relaxed, and fully aligned with where it was headed.